Rural King Apparel Development & Technical Design
For the past four and a half years, I have worked as a contractor for Rural King, leading multiple apparel development projects and overseeing major key programs for a $48 million dollar private label. My role focused on technical design, product development, fit standardization, and private label strategy, ensuring a seamless transition from concept to production. This work resulted in high-quality private label products that provided Rural King customers with premium apparel at a competitive price.
Project Scope & Key Contributions:
Technical Design & Product Development
Led major key programs for Rural King’s private label apparel, ensuring alignment with market trends, quality expectations, and cost efficiencies.
Created and refined tech packs for workwear, outerwear, and casual apparel, ensuring detailed construction guidelines and manufacturing accuracy.
Developed construction details and specifications for functional and performance-driven workwear.
Implemented design-to-production solutions, optimizing cost efficiency and quality across multiple product lines.
Sizing & Fit Standardization
Conducted size and grading evaluations to align Rural King’s fit with industry benchmarks.
Managed size standardization projects for men’s and women’s apparel, ensuring consistent grading across all styles.
Private Label Development & Line Sheet Strategy
Designed and managed key private label collections, overseeing seasonal line sheet reports and product assortments.
Led strategic planning of major seasonal assortments, integrating market trends with product performance data.
Worked closely with factories and sourcing teams to optimize fabrication, construction, and cost efficiencies while maintaining quality standards.
Apparel, Print & Graphic Design
Designed workwear, outdoor apparel, and casual lifestyle pieces under Rural King’s private label brands.
Led print and fabric development, including custom dye techniques, graphic applications, and branding placements.
Developed marketing and digital assets, such as product guides, promotional materials, and line sheets, to support in-store and online sales efforts.
Highlighted Key Programs & Styles Developed
Rural King $10.99 Workwear Jean – Led the development and execution of this high-volume key program, ensuring a durable, cost-effective denim solution for Rural King customers. Focused on fabric sourcing, construction durability, and fit consistency, this program provided a competitive alternative to national brands at an unbeatable price point.
Lincoln Outfitters Men’s Relaxed Fit Canvas Cargo Pant – Developed with reinforced stitching, functional pockets, and workwear-inspired materials, balancing durability with comfort comparable to leading brand at $29.99.
Rural King Private Label Collection – Directed the private label development, optimizing design, sourcing, and production planning to deliver high-quality, affordable alternatives to branded competitors with noted growth and spotlight categories for four years.
